JN Palabras
Company Recruitment Talent Program for Companies in Germany
I designed strategies and tools for transforming a complex recruitment journey into a scalable four-step program using automation, CRM workflows, digital marketing campaigns, funnels scalables, standart of digital communication and conversion-focused digital experiences.
My Role as Design & Digital Manager
Digital strategy and positioning
UX and content architecture
Campaigns and acquisition strategy
Data-driven decision making
brand standardization strategy
Motion Graphics & Content Graphic
aDS
web
Organic
Technology & Tools
Digital ecosystem to communicate, acquire, automate, and make data-driven decisions.
WordPress
Website development, landing pages, content management
After Effects
Motion graphics creation for program explanation
Premiere Pro
Video editing for campaigns and presentations
Illustrator
Visual identity, brand assets, graphic design and logo creation
Photoshop
Image editing, composition for digital campaigns
Asana
Project management, planning, and team coordination
Airtable
Candidate databases, process tracking, operational management
HubSpot
CRM, automation, leads, funnel analytics
Google Ads
Planning, execution, optimization of paid campaigns
Meta Ads
Social media campaigns for brand positioning
SEO
Organic search strategies
Brevo
Email marketing campaigns and automation management
At JN Palabras, I aimed to standardize and build a scalable, delegable digital system to attract qualified professionals for companies in Germany, as well as to acquire new German companies seeking qualified talent
